How Hershey's Uses Geo Targeting Advertising

By using geo targeting in advertising, Hershey's is able to boost in-store sales. In this Mobile Monday video, Vinny Rinaldi, Head of Addressable Media and Technology at The Hershey's Company, explains Hershey's approach to geo targeting for marketing to Anne Frisbie, SVP and GM of North America at InMobi. This video was filmed during Advertising Week 2019 in New York City.
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